Marketing Tools For Freelancers
In an ideal world, new clients would be calling you nonstop and banging down your front door to hand you their money. However, in this world, there is no shortage of talented other freelancers looking for their cut of the pie so you've got to stand out. One way to stand out is by finding your target audience and building out a compelling marketing strategy to earn their trust. Once you've earned that trust, you'll be top of mind when they have a need for your offers. These marketing tools have freelancers in mind and make a huge difference.
Ahrefs provides a toolset for growing your search traffic, researching your competitors, and monitoring your niche. Ahrefs helps you learn why your competitors rank high in Google search results and what you need to do to outrank them.
Ambassador Referral Marketing is a cloud-based solution designed to help businesses of all sizes to promote products and services through customers across multiple networking platforms. You can track client activities and design referral programs based on your client base.
Brand24 is a web and social media monitoring tool with powerful analytics. The purpose of media monitoring tools is to get instant access to mentions of your business across social, news, blogs, videos, and forums. For the freelancer, this is a great way to track and engage potential customers.
Buffer is a software application that lets you manage your social media accounts. You can schedule future posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze your results and engage with your community. This productivity tool lets you spend more time growing your business and less time creating brand visibility on social media platforms.
Click to Tweet is a WordPress plug-in that lets you advertise your business on Twitter. When you edit or create content using Click to Tweet, the tool formats your content so that it's extremely easy for readers to share on Twitter.
CMI's mission is to advance the practice of content marketing, through online education, print, and in-person events. They have a ton of resources on their website for helping freelancers attract and retain customers.
Curated is newsletter-publishing software. Among other features, it lets you collect articles you come across randomly and then publish your newsletter by curating the content you have collected. The goal is to help you grow your business by creating and publishing curated newsletters.
Hootsuite is a social media management platform that lets you combine your social media accounts (Twitter, Facebook, Instagram, LinkedIn, and YouTube) into one convenient dashboard. The ability to integrate additional social media accounts is also available. For the freelancer, Hootsuite gives you the ability to connect with your clients without having to open multiple individual social media apps.
MailChimp is a web-based email marketing service with millions of users worldwide. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups, and monitor campaign progress.
Mailtrack is software that lets you see if your recipient opened your email. Their sofware is similar to the checkmark that's used in mobile messaging. Extremely helpful for sales and marketing campaigns to be able to accurately determine what's working and what's not.
Pinterest is a social networking tool that lets you visually share and discover new interests by posting (known as 'pinning') images or videos to your own or others' boards. When you discover pins you love, you save them to your own pinboard(s) to keep your ideas organized.
Shopify is a software service that lets you create a website and use their shopping cart solution to sell, ship, and manage your products. As a subscriber, you have access to their admin panel where you can add products, process orders and enter store data.
Sprout Social is a social media management and optimization platform for businesses of all sizes. It gives you a single interface for social media publishing, analytics and engagement across all of your profiles instead of doing it one by one.
SUMo (Software Update Monitor) quickly scans your computer for outdated software, generates a report, then provides options for updating. This tool differs from built-in auto-update features as well as some standalone updaters because it notifies you if any updates are available before you need to use that particular piece of software - very handy for freelancers who work with multiple types of software applications.