If you’re a freelancer, you know the importance of marketing yourself and your business to get more clients. But with so many marketing software options out there, it can be hard to know which one is right for you.
This blog post will introduce you to the best marketing software for freelancers, so you can get more clients and grow your business.
What Is Marketing Software?
Marketing software is any software that helps you to market your products or services. From email campaigns to social media tools, marketing software helps you to reach your audience and engage with them in new ways.
Why Do Freelancers Need Marketing Software In The First Place?
Marketing software has come a long way since your corded telephone days, and a myriad of tools now help freelancers like you market yourselves online, reach new audiences, and land projects they would have never accessed before.
While up to 50% of small businesses fail within the first 5 years, marketing software is helping freelancers like you find new clients and ensure your success regardless of industry.
A web-based marketing tool can help a freelancer like you scale your offerings and reach new clients without having to invest in office space or additional staff. These tools make it easy for yourself and your clients to connect online, exchange information, and maintain lasting connections. As a freelancer, using marketing software allows you to spread the word about who you are and what you do online.
The 8 Best Marketing Software for Freelancers Who Want To Crush It In 2022
As a freelancer, marketing yourself isn’t always easy. It can be difficult and frustrating to know where to start. To help you get more clients, we’ve compiled a list of the 8 best marketing software for freelancers. These tools will help you automate your marketing tasks, so you can focus on your work.
This tool helps you automate your social media posts, so you can focus on other tasks. It allows you to set up your own social media pages, and track your posts. It will even notify you when someone has commented on one of your posts.
Hootsuite allows you to understand how your social media posts and interactions are actually performing, this gives you insights into what’s working and what’s not. It will even give you a score for each of your social media channels.
This is helpful if you want to improve your organic traffic and conversions. A lot of small businesses start off using a social media channel, but then stop because they can’t figure out what’s working for them.
CoSchedule helps you plan, publish, and optimize your content, so you can get the most traffic and engagement. It does this by allowing you to set up your own calendar and plan events as well as publish dates for content.
This can help you get your name out there since people will be able to find your content easily through the search bar.
MailChimp helps you manage and grow your email list, so you can make sure not to miss any potential client or contributor. Tired of getting emails that end up in spam? Want to be able to quickly search through your inbox and delete those that are likely to be a waste of time? Then MailChimp is the right tool for you.
Canva is a free tool that helps you create professional-looking content, like graphics and banners, to promote your business online. It’s really beginner friendly and the interface is exceptionally intuitive.
Canva provides you with a wide range of tools to create content, such as images, videos, audio, and documents. You can also use it to create shareable social media templates.
6. Google Analytics
Google Analytics (GA) is a web measurement service provided by Google that enables the collection of detailed data on the users of a website. It’s one of the must-have marketing software tools for all businesses.
When used correctly, Google Analytics can provide you with a lot of information that you can use to improve your business and marketing strategies. For example, you can see what countries are visiting your website, which products are popular, and how users are interacting with your content.
This data allows you to fine-tune your content strategy and make informed decisions about how to improve web pages.
7. Google Search Console
Google Search Console (formerly Google Webmaster Tools) is a free tool from Google that allows you to monitor your website’s presence in Google Search. It also gives you the information you need to improve your search ranking, see which other websites are linking back to yours, fix technical issues, remove spam, and much more.
WordPress is a powerful content management system (CMS) that can help you develop a range of websites. From blogs to large corporate sites, WordPress can be used to create anything you can imagine.
As a freelancer, getting your first few clients will be a challenge. You’ll need to take your marketing seriously and give it your all. One of the best ways to do that is by using marketing software with features designed with freelancers in mind. You can’t go wrong with any of the 8 tools listed above!